Brand my wedding?! Don’t worry, it’s not as corporate and unromantic as it might sound.
What does it mean to “brand your wedding” anyway? Primarily, it’s about finding signature visual elements that reflect your personalities as a couple, which will be used in different ways throughout your celebration—from the design of the save-the-dates to the reception décor. It’s about creating a custom look that says YOU. Your wedding should reflect the two of you. No two weddings are the same; and they shouldn’t be, really.
Where do you get the inspiration for branding your big day? First and foremost, you want to talk with your wedding planner. They can help steer you in the right direction and narrow down your options and best of all, get you organized!
Many brides go to Pinterest to collect tons of ideas for their wedding day. Your planner can help you create a board just for your wedding, and pin images that represent you and the branded look that you’re after. Your wedding planner will have great inspiration to draw from in their portfolios; flowers, dresses, stationery, colors, and other items that you might want to see in your own wedding.
It’s important to have a sit-down session (or a phone chat) with your planner well ahead of time so you can start incorporating your chosen elements as soon as your save-the-dates.
If you want, you can event opt to hire a professional wedding stationer to assist you with personalizing your theme.
How about a logo?! You can easily find already made logos that you can format to suit you. Your stationer would be able to guide you in this area as well. Tastefully done, this logo can be used on all your printed material from the invites to the seating cards and menus. Do you have a family crest? You could creatively style your wedding around that, too. You want your guests to leave, saying, “That wedding was so them!”
You have so many great options to brand your wedding. Get help from the right professionals and you’re sure to have a beautiful, cohesive look and feel for your special day.