How did Colleen come up with the Fairy Godmother logo, you ask?
Let us tell you her story!
In 2009, after Fairy Godmother had officially been established, one little thing was missing… a logo! When Colleen created Fairy Godmother, she thought a logo would come easy, and really wanted to use the colors coral and lime green. Talk about a starting point!
We started to try to design the logo ourselves and quickly realized that we needed to hire a professional. Deanna Blaise refereed us to Marlene Heise from Heise Marketing Group.
While the concept of a logo seems quite simple, it had to be absolutely perfect, which made it truly difficult!
Our first concept fairy came out to be more of a “pixie dust” fairy, her dress was too broad and too short, back to the drawing board we went!
We tried several different versions and felt “Cinderella” blue was perfect color.
Just when we thought we had her complete our business coach Lisa Westphal did not feel the stars were right and she needed a little flair at the end of her skirt.
After numerous updates and changes we did it! Our little fair was ready for the world to see. She took many months to create, however, we adore her and she was worth all of the time and cost! Heise Marketing Group was with us every step of the way, and for that we are eternally grateful!
What better way to make an event magical other than to have your own Fairy Godmother!
Never did we imagine our little fairy would brand us so quickly.
Now, we are very proud to show her off every chance we get!