Why We No Longer Use the Term “Wedding Coordinator”
In the world of events, coordinators have always been the superheroes that make the impossible possible and all of your event wishes come true! As the industry continues to grow and evolve, the title “coordinator” is also changing. In this blog, we’ll dive into the reasons that this shift is taking place and how it reflects the ever-growing abilities of professionals in the industry.
“Coordinate” vs “Produce”
The term coordinate means to make arrangements so that two or more people or groups can work together, but event producers really do so much more. Coordinators simply manage logistics and ensure that everything is on track. Nowadays, events are more dynamic and experimental than ever and it’s because Event Producers now orchestrate all aspects of an event to craft an unforgettable experience. They collaborate with clients and wedding professionals to create a dynamic event that resonates with the attendees on a deep level. The term “coordinator” is simply outdated and no longer represents what professionals in this industry really do! Event Producers emphasize the broader scope of their work.
Risk Management and Crisis Mitigation
Event coordination sounds like you’re sticking to a script or routine, whereas Event Producers are problem solvers whose greatest assets are risk management and crisis mitigation. Event Producers don’t just stick to the timeline, they are constantly thinking two steps ahead in order to guarantee that the event runs smoothly.
Creative Direction
Again, the word “coordinate” suggests sticking to a pre-established playbook, but in reality, event producers are constantly pushing the boundaries of creativity. Whether it’s thinking of a new way to solve a problem, incorporating unique event elements to make your event different from others, or infusing new systems into the event to help logistics run smoothly, Event Producers must not only think on their feet but think creatively. Think about a music or movie producer and why they are assigned that title; Event Producers are challenged with similar challenges.
Marketing
Event coordination doesn’t emphasize the marketing aspect, but Event Producers play an essential role in promoting events and building other wedding professionals’ reputations. They understand the power of storytelling and know how to create buzz around an event, so they should have a title that recognizes that!
We hope this helped differentiate the difference between a Event Coordinator vs. Event Producer. If you booked your Fairy Godmother recently, remember to refer to them as your Event Producer!
